Marketing Manager - Automobile Industry
Abans PLCMarketing Manager - Automobile Industry About the job Abans Auto is one of Sri Lanka's fastest-growing automotive companies, committed to delivering innovative mobility solutions across the country. As the exclusive authorized distributor of HERO motorcycles, YADEA electric two-wheelers, and Hyundai passenger vehicles in Sri Lanka, we are recognized for our commitment to quality, reliability, and customer satisfaction. With an island-wide network of over 1,000 customer touchpoints, more than 500 authorized service and spare parts outlets, and modern signature workshops located in Peliyagoda, Panadura, Kurunegala, and Colombo 5, we provide comprehensive sales and after-sales support that meets the highest industry standards. Driven by innovation, integrity, and a passion for excellence, Abans Auto continues to shape the future of mobility while creating rewarding career opportunities for talented professionals. Join our team and be part of an organization where your ideas, skills, and ambition can make a lasting impact. Key Responsibilities Develop and implement integrated marketing strategies to strengthen brand positioning and market share. Lead and manage all marketing functions including advertising, branding, digital marketing and promotional activities. Drive digital marketing initiatives including SEO/SEM, Google Ads, web analytics and performance based campaigns. Plan and execute new product launches, campaigns, events and sponsorships. Conduct market research and analysis to identify trends, customer insights and growth opportunities. Collaborate closely with sales, product and dealer network teams to align marketing strategies with business objectives. Oversee brand communications and ensure consistency across all channels. Manage and optimize the marketing budget to ensure maximum ROI. Monitor and analyze marketing performance metrics and continuously refine strategies.Build and maintain strong relationships with media agencies, partners and vendors. Lead, mentor and inspire a high-performing marketing team. Requirements Bachelor’s Degree in Marketing, Business Administration, Communications or a related field (postgraduate qualification will be an added advantage). Minimum 8 - 10 years of experience in Sales & Marketing, including leadership roles. Proven experience in the automotive industry, OEM environment or related sectors (experience in tire/spare parts industries is an added advantage). Strong expertise in digital marketing, including web analytics, Google Ads, and campaign management. Experience in channel/network development and dealer management. Hands-on experience with CRM systems and Dealer Management Systems (DMS). Demonstrated success in executing impactful marketing campaigns, promotions and product launches. Excellent leadership, strategic thinking, analytical, and problem-solving skills. Ability to manage both high-level strategy and operational execution effectively. PLEASE CLICK THE APPLY BUTTON TO SEND YOUR CV VIA XPRESSJOBS
