Deputy Manager – Digital Marketing

Deputy Manager – Digital Marketing Job Purpose Domino’s Sri Lanka is looking for a digital marketer who can turn engagement into growth.This is a high-impact role with ownership of our digital marketing ecosystem and own app sales, helping shape how customers discover, engage with and order from Domino’s. THE ROLE As Deputy Manager – Digital Marketing, you will lead our digital agenda with a strong focus on driving digital sales, growing our app business and strengthening customer engagement. You will be responsible for: Leading Domino’s digital marketing strategy across paid, owned and social channels Taking ownership of app sales and digital revenue growth Driving app acquisition, activation, engagement, frequency and retention Planning and optimizing performance marketing campaigns with a strong focus on ROI and conversion Developing digital campaigns that build the brand while delivering commercial results Using customer, campaign and sales data to identify growth opportunities Working closely with Brand, Operations and agency partners to deliver an integrated digital experience Tracking key digital KPIs and continuously improving performance WHO WE’RE LOOKING FOR We’re looking for someone who is commercially minded, digitally fluent and highly analytical — someone who understands that great digital marketing should ultimately drive business growth. You should have: Strong experience in digital and performance marketing – minimum 3 years Hands-on understanding of Meta, Google and digital media platforms Experience driving e-commerce, app or digital sales A strong understanding of the digital customer funnel and conversion optimization Confidence working with data, analytics and performance metrics Strong agency and stakeholder management skills A passion for innovation, experimentation and finding new ways to grow PLEASE CLICK THE APPLY BUTTON TO SEND YOUR CV VIA XPRESSJOBS